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September 7, 2022
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 min read

The QR Comeback

QR Codes are a valuable tool that can be used to reach and engage customers. If you're not already using QR Codes in your marketing strategy, now is the time to start

The QR Comeback

QR Codes were all the rage ten years ago, but then they slowly started to fade into obscurity. Many people believed that they had their time in the sun and would no longer be relevant. However, it seems that QR Codes are making a comeback – and this could mean big things for marketers. In this blog post, we'll explore what the return of QR Codes means for businesses and how you can start using them to your advantage.

When Covid-19 hit, QR Codes hit the revival button.  People were suddenly interested in using them again for contactless payments and getting information about products without having to touch anything. And businesses were quick to adopt them as a way to promote their own contactless options. Popular brands such as Starbucks, McDonald's, and Walmart are now using QR Codes to provide customers with a quick and easy way to access their menus, deals, and loyalty programs.

Some people wondered with Covid-19 going out the door, would QR codes go with it?  But it seems that QR codes are here to stay, even after the pandemic has ended.

So, what does this mean for marketers? It means that QR Codes are a valuable tool that can be used to reach and engage customers. If you're not already using QR Codes in your marketing strategy, now is the time to start.

When thinking of how to use a QR Code,  get creative. There are endless possibilities for how you can use them to reach and engage your customers. Here are a couple of ideas to get you started:


  • Use QR Codes in print ads, on product packaging, or on in-store displays to provide customers with quick and easy access to more information about your products or services.


  • Don't be afraid of Digital QR Codes. Coinbase recently broke the internet with its Super Bowl ad. HOWEVER, give your potential customers enough time to scan. How useless is a QR code on a commercial if you don't have enough time to register the ad, pull out your phone, and scan the QR Code?

Regardless if you are a restaurant or a tech company,  you can use QR Codes in your marketing campaigns. If you're not sure how to get started, reach out to a digital marketing agency that specializes in QR Code marketing. They can help you develop a strategy and create QR Codes that are tailored to your specific business goals.

What are you waiting for?

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