Destination story · Gettysburg, Pennsylvania
Gettysburg turned its own website into the place people plan their day.
By embedding its official Wander map where visitors already were, Destination Gettysburg turned web traffic into hands-on trip planning, with local businesses on the same map as the battlefield.
Journeys
From a tap on Destination Gettysburg’s map to the place itself.
Illustrations, not the travelers. Every journey is anonymous.
Destination Gettysburg · Anonymous
The Return-Trip Planner
A trip back, planned in the middle of the night.
Planned:
Planned here · around 2 am · Tippecanoe County, Indiana
Around 2 am in Tippecanoe County, Indiana, someone opened Destination Gettysburg’s official map in the Wander app. They marked the places they had already been, and picked out Dirty Billy’s Hats, a hat shop just off Lincoln Square, for the trip back.
Traveled:
About two weeks later
About 810 km east, two weeks later.
Visited:
Visited · two weeks later, early in the afternoon
Two weeks later, early in the afternoon, their phone was at the hat shop.
Dirty Billy’s HatsShopping
Anonymous: one phone, shown as a region, with rounded distances and times.
Destination Gettysburg · Anonymous
The Morning Chocolate Run
A chocolate shop, chosen late one night.
Planned:
Planned here · around 11 pm · Central Pennsylvania
Late one night in central Pennsylvania, someone opened Destination Gettysburg’s official map and tapped the Gettysburg Chocolate Market.
Traveled:
Overnight
About 140 km south, to Gettysburg.
Visited:
Visited · the next morning, around 10 am · stayed about 5 minutes
The next morning, around 10 am, their phone was at the shop, and it stayed about five minutes.
Gettysburg Chocolate MarketCookie
Anonymous: one phone, shown as a region, with rounded distances and times.
What they did
Put its official map on its own home page, with local businesses on the same map as the battlefield.
Where the map lives
Embedded on destinationgettysburg.com as the full map.
See it on their site (opens destinationgettysburg.com in a new tab)