Gettysburg turned its own website into a visitor-map engine.
By embedding its official Wander map where visitors already were, Destination Gettysburg turned web traffic into hands-on trip planning — and pointed it straight at local businesses.
Live data since Oct 2024
The context
Gettysburg's visitors arrive ready to explore a dense, walkable historic town full of tours, museums, restaurants, and shops. Destination Gettysburg already had the web traffic — what it needed was to convert that traffic into doing: an interactive, official map that lived on the site the visitor was already browsing, and traveled with them into town.
What they did
Destination Gettysburg embedded its official Wander map directly on its website. That single move made the embed the destination's dominant channel: of 63,372 total map loads, 47,804 — 75% — came through the embed on their own site. The map became the interactive layer on top of the DMO's existing web audience.
The results
The map has driven 133,369 interactions with places — and, tellingly, the places visitors choose most are overwhelmingly local businesses, exactly the partners a DMO exists to support. A children's museum, historic tavern tours, a local restaurant, a winery: visitor attention flowing to the small businesses that make up the destination.
- Children of Gettysburg 1863 — 2,938 times chosen
- Farnsworth House Tours — 2,763 times chosen
- Gettysburg Eddie's — 2,671 times chosen
- Adams County Winery — 2,440 times chosen
The takeaway
Gettysburg shows Wander's distribution model: embed the official map where the audience already is, and turn existing web traffic into hands-on discovery that benefits local partners.